Client
Lumen Energy
Year
2025
Services
Brand, Web, Development
Timeline
14 weeks
'/%3E%3C/svg%3E)
Overview
Lumen set out to make clean energy feel simple, human and trustworthy. We rebuilt their brand and digital platform from the ground up.
The challenge
A fast-growing utility was losing customers to competitors with clearer messaging. Their identity felt technical and their signup flow was long and confusing.
The approach
We started with research and positioning, then designed a flexible identity and a streamlined web experience built to convert.
+62%
Increase in completed signups
2.4x
Organic traffic in six months
38%
Faster page load
Axion understood our business faster than any agency we’ve worked with. The result feels like us, only sharper.
AM
Alex Morgan
CMO, Lumen Energy
